Research Example #1

Holbrook, E. (2011). BEHIND THE MUSIC. Risk Management, 58(5), 19-22. Retrieved from http://ezproxy.redlands.edu/docview/1010325378?accountid=14729

This article focuses on how music festival owners manage the many risks revolving around music festivals such as Electric Daisy Carnival and Coachella Valley Music and Arts Festival. After an introduction about what happened on “Rock and Roll’s Worst Day” in Northern California in 1969, the article begins with quotes from Ben Stern, who is the vice president of California-based Hefrernan Insurance Brokers and insures the Electric Daisy Carnival (EDC). The number one priority of festival organizers is keeping the crowd safe and when these festivals are notorious for illicit drug use and underage drinking, Stern says, “When you’re dealing with someone under the circumstances, you have to do so very carefully.” The article continues on to discuss other massive, multi-day festivals such as Coachella and Burning Man, where risks have been escalated due to overcapacity events due to sneaking in with bolt cutters or counterfeit tickets or massive bonfires. Music festivals, or really any large-scale event, involve a massive amount of people with an equally massive amount of risks. This article directly relates to my topic, discussing risk management of the exact festivals I had in mind when I came up with this topic. How risk managers handle all the different possible variables will determine the true success of the festival.

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